Not an agency selling you meetings.
Not a consultant selling you hours.
Fractional sales leadership, RevOps and GTM engineering for UK B2B teams. We diagnose your business, your product and the gap between what you have and what you need — then engineer the team and the stack to match, and run it ourselves.
Reps sell for a third of their week. And cold email keeps getting quieter.
Most UK B2B businesses don't have a demand problem. They have a system problem: real interest arriving through referrals and inbound, and a much larger market going untouched because nobody owns reaching it. So they hire someone, hand them a quota and no machine, and find out six months later what that cost.
Tools work as an engine. They don't work as a strategy.
Outbound tools and agencies amplify whatever you feed them. Sharp targeting and messaging get scaled up. Vague targeting and messaging get scaled up too — just faster, and at your reputation’s expense.
If your real market is a few hundred companies, a generic message to the person who’d buy from you is often your only shot for a year. And buyers now spot generic, AI-written outreach instantly. The order matters: targeting, then positioning, then messaging — and only then automation. Most of the market skips straight to automation.
Strategy consultants
Hand over a deck and leave.
Agencies and AI tools
Send volume without doing the thinking.
Progressive Revenue × Sieora
We do the thinking, and Sieora runs the engine. That combination is the difference.
Before you buy another outbound tool, answer four questions.
- Do you know which kinds of company are most likely to buy from you, and which aren’t worth chasing?
- Do you know what has to be happening in a business for it to need you now?
- Can you say in one sentence why a customer should pick you over a competitor?
- Do you know why buyers who could choose you sometimes choose someone else?
If any answer is “not really”, more volume will only get you more silence, faster. That’s the work we do first.
Take the 2-minute scorecardSee if this works for your business. Ten questions, two minutes.
Rather than telling you who this is for, the scorecard works it out from your own answers: a score across four areas, a plain-English read on each, which tier is the right starting point — or whether you don't need us at all.
Free · 2 minutes · See your scores before you give us anything.
The engine gets you meetings. The leader is why they turn into a business.
Every option below solves one of four things — cost, people, longevity, predictability — and quietly costs you on the other three. A fractional commercial leader is the one structure that doesn't force the trade. You get the operator, not the payroll line; the system gets documented, not just run; and the risk if it doesn't work is a notice period measured in weeks, not a severance conversation.
Structure from day one, not a ramp
Diagnosis, operating rhythm and change management start in week one. A new hire spends three to six months finding their feet before any of that begins.
A system that outlives any one person
The playbook gets written down, not carried in someone's head. That's the exact failure most teams have already lived through: a hire leaves and the motion leaves with them.
Every hire after this one ramps faster
Your next closer joins a commercially-led team with a documented method, not a blank desk. That's a retention lever as much as an output one.
A board and investor narrative you can defend
Forecasts, hiring plans and compensation design from someone who has built this at scale before — not a founder improvising it between everything else.
Hire a senior commercial lead
Buy the AI stack yourself
One system, already running
What the leader actually does
- Owns the number: forecast, pipeline reviews, the weekly operating rhythm
- Board-level narrative: what to report, what to promise, what to walk back
- Hiring and compensation design for the sales team that follows
- Change management: gets the engine adopted, not just installed
- The on-site relationship — in the room, accountable, reachable
The answer — part two: the engine, built by SieoraMost sales teams strategise sales. Few have engineered it.
Plans and CRM reports don't create growth on their own. The missing layer is the system underneath them — research, enrichment, personalised outreach and human conversion, run as one discipline.
sieora.com →
Map the market
Company count, regions, size and the exact titles to target — the addressable market, defined.
Learn the buyer's language
Listening across channels to find the angles that win against competitors — before writing a word.
Build the records
Research becomes enriched contact records: details, buying signals, personas.
The value bridge
Each contact's specific pain mapped to your proposition — not a generic pitch.
Personalise at scale
A thousand personalised messages, not one template sent to a thousand contacts.
Sequence across channels
LinkedIn engagement, then email, then follow-up — warming the lead before anyone calls.
Convert by phone
A real person on the phone turns warm replies into booked meetings — real conversion, not a bot.
Hand off to your closers
Qualified meetings land in your sales cycle, routed straight into your CRM.
Senior judgement, amplified — not replaced.
Sieora's engine researches and reaches the market. Underneath the leadership Jashil provides sits a second system — built by him, not bought — that structures the strategy behind it: diagnosis, targeting and messaging done to the same depth every time, plus everything after the first meeting that a research-and-outreach engine was never built to cover — sales process, hiring, onboarding, the weekly rhythm that makes a team perform.
Every output follows a named, published sales method, is built only from what's actually known about your business, and marks anything it can't back up as an assumption to test — never a fact. Jashil reviews and owns every recommendation before it reaches you.
Two companies. One system. One accountable lead.
Neither half is bolted on. Sieora built and runs the engine; Progressive Revenue puts a senior UK leader in front of it and behind it.
- Senior commercial leadership — embedded up to two days a week on Growth Partner
- Your UK contracting party: one UK invoice, one accountable person
- Board-level narrative, forecasting, compensation and hiring design
- Sourcing and onboarding your next closer when the pipeline justifies it
Sieora- The go-to-market engine: research, enrichment, personalised multichannel outreach
- An eight-role specialist delivery team, coordinated by a project manager
- Human telephonic conversion — a real person on the phone turning replies into meetings
- RevOps, CRM architecture, automation and performance reporting
Led by an operator with a real number behind it.
Jashil Makan
Fractional GTM Lead, Progressive Revenue
Former Head of Global Sales at WTax. Fifteen years selling to C-suite and Fortune 500 buyers; built and led a 60-person commercial organisation — SDRs, AEs, Marketing, Legal, Partnerships, RevOps — with £600M+ in B2B sales won across five regions, and a system that kept running after he left. Founder of ProRev, Progressive Revenue's sales enablement and leadership programme.
LinkedIn →From the consulting side of Progressive Revenue.
References from Jashil's sales enablement and go-to-market work with UK and South African B2B teams — the leadership layer of this offer.
“Our sales function improved significantly under Jashil's guidance, and we developed a robust go-to-market strategy. The program transformed our revenue model.”
“Our ROI was just short of 11x what we paid, realised in week seven of the course.”
“Like many small to medium sized businesses our group has often struggled to optimise our go-to-market strategies. We are already seeing huge benefits in how we can refine both our internal resources and business processes.”
“The best, most informative sales training I have completed to date. I have learnt in two months more than my entire career to date.”
Three tiers. Scoped, not off the shelf.
Each tier builds on the last. What you pay depends on outreach volume, the channels in play and how much senior leadership time is in the room — so we scope it with you rather than publish a number that fits nobody.
Ramp
Lean teams that already close — you need volume, not a rebuild
- ICP research
- Multi-channel outreach — LinkedIn and email
- Prospect list building & enrichment
- Outreach to 500 prospects a month
Go-To-Market
A strategic, repeatable route to market
- Everything in Ramp, plus:
- GTM strategy & motion design
- Telephonic outreach
- Deep company & competitor research
- Outreach to 1,500 prospects a month
Growth Partner
The full route-to-revenue, run alongside you
- Everything in Go-To-Market, plus:
- RevOps diagnostic & CRM build
- Sales coaching & playbooks
- A fractional GTM lead in the business — see below
- Outreach to 5,000 prospects a month
We run a small number of Growth Partner clients at a time, by design.
The questions we get asked most.
Is this just reselling an AI tool?
No. A coordinated team runs it — research, enrichment and outreach from Sieora, strategy from ProRev — and none of it is handed to you to configure.
How is this different from lead-gen or outbound software?
Software gives you tools and leaves the work to you. We’re a managed service: real people who get to know your business, understand where it’s stuck and what it needs, and build a solution that meets you where you are today — then run it with you, with a senior commercial leader in the room when you need one.
What does an engagement actually include?
It depends on the tier. Ramp is about volume: ICP research, list building and enrichment, and LinkedIn and email outreach. Go-To-Market adds GTM strategy, messaging and telephonic outreach. Growth Partner adds a fractional GTM lead in your business, a RevOps diagnostic and CRM build, and sales coaching and playbooks. We scope the right mix with you on the first call.
Why don't you publish prices?
Because the same tier costs different things depending on volume, channels and leadership time. Thirty minutes gets you a fixed figure in writing.
What’s the commitment?
One fixed monthly fee and one UK invoice. An initial minimum term, agreed in writing before you sign, then month to month.
How fast can we actually start?
Weeks, not months — the team and stack already exist.
See if this fits your business.
Thirty minutes, no pitch deck — just whether the engine fits what you're trying to do.
Book a call 30 minutes · Microsoft Teams · pick a time that suits you Or email support@progressiverevenue.co.uk